Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)

Get motivated! ("Why do I write this paper?")This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – ...

We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.

What is e-Marketing?e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no ...

I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. ...