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Pam Wigglesworth

Premium Author Pam Wigglesworth

Singapore

Personal Web site:

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Brief biography:

Pamela Wigglesworth is a Singapore-based American corporate trainer, speaker and Managing Director of Experiential Hands-on Learning, a training and development company. A resident of Asia for over 20 years, she works with companies across multiple industries to enhance their branding, marketing communications, personal communication skills and effectiveness in the workplace.

To learn more about Pamela, visit the Experiential website at http://www.experiential.sg or email her at courses@experiential.sg


ARTICLES BY PAM WIGGLESWORTH


Traditional marketing is about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria. Content marketing is any mark...
Shiny object syndrome is a disorder affecting millions of marketers around the world. The symptoms include an infatuation with using certain keywords, trends, or channels promising thousands of new co...
I bet if you are just getting a new business going, or even giving an old business a major overhaul that you haven't even considered using press releases to get the word out about it. Now you may be t...
Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new chal-lenge. In fact, only about 2% of traffic that visit a website will actually become a c...
Tradeshows continue to be one of the best investments to market your products or services to industry profes-sionals, potential partners, and customers. It provides a hands on approach to marketing th...
Business videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectiv...
Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don't have the benefit o...
YouTube isn't just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest soci...
U.S. weekly reported that approximately 78% of all American Super Bowl viewers only watch the game for the advertisements; this data was compiled on a study done in 2014 from 1,000 research participan...
Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don't see the importance in investing the time and energy into selling themselves t...
Contests can be one of the most lucrative marketing payoffs if done right. The idea of winning prizes has a tendency to draws crowd, and Facebook is the only true way to reach so many diverse demograp...
Young adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace. But Facebook's latest stock prices are going strong...
Everyone dreams of creating the next big viral video, but only a proud few have had the opportunity to experience it. Every minute approximately 72 hours of YouTube footage is uploaded onto the stream...
What comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on ...
If you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can't support your busin...








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