Because questioning is such a fundamental part of successful selling, it’s important to use an effective questioning methodology—a strategy. By using The DNA Selling Method, sellers add structure, rep...

Because people buy emotionally and justify decisions logically, it is important to supply rationale to justify purchasing decisions. The mes¬sage of the sales presentation provides just that—evidence....

What does Julius Caesar’s conquest of Gaul, Queen Elizabeth’s victory over the “invincible” Spanish Armada, and Watson and Crick’s discovery of the DNA double helix have to do with sales and marketing...