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Brief biography:
Pioneered interactive marketing communication some twenty five years ago, have produced interactive "Events" in Japan;USA;UK;Australia;Singapore and was responsible for producing the worlds first regularly scheduled Interactive TV Gameshow sponsored by P & G.
The Internet is not an advertising medium, people log onto the Internet to go somewhere, not see advertisements!
How much longer can Clients go on paying $3 million for a 30-second spot that doesn't wotk?
The problem is not the medium, neither the Internet not conventional media have been proven to be very effective a selling prodcts or services!
Only interactive marketing communication will provide clients with the necessary communicaion and feedback necessary for effective marketing to take place.
It is high time we embarked upon a thorough examination as to the efficiency of our current marketing and advertising programmes and to install convincing evidence as to the accountability of these pr...
It is said that Edward Bernays taught corporate America and the Federal Governmen to lie, his spirit lives on today!
RBS – which axed 15,000 jobs
following the taxpayer bailout – also continues to sponsor
Britain’s No1 player, Andy Murray, and the bank backed the
British Open Golf Championship at Turnberry last ...
Together
with
the fact that confusion is good business because when consumers
are confused Marketing experts, advertising gurus become
indispensable, nowadays the only way to avoid marketing/...
It is essential that we try and develop more effective ways of "mass" communicaton, certainly Interactive Communication is the way to go because it is proven!
Marketing can baffle the most intelligent
people, that is
most understandable, for a start, making large marketing investments
accountable is a very inexact science.
They rely, to a unnerving de...
Measurement, instead of being a
powerful enabler, is becoming a source of tension, particularly when
viewed
through the lens of the false construct above. If agencies embrace,
lead,
drive, inte...
Recently Heinz went on record to say that "Traditional advertisers are
flexing their muscles by seeking 'Pay per Performance' deals saying
media pricing has to be more reflective of actual sales."...
Your customers do not trust your advertising any more...so stop wasting your money!
The dirty little secret of modern advertising is that the models created by media and advertising agencies said almost nothing about accountability.
The defunct advertising and marketing bodies today...
Where have we seen marketing experts fail? Well, where do you want to
start? How about in the world of high finance, where thousands of
bankers and economists, in the public as well as private sect...
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