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Brief biography:
Pioneered interactive marketing communication some twenty five years ago, have produced interactive "Events" in Japan;USA;UK;Australia;Singapore and was responsible for producing the worlds first regularly scheduled Interactive TV Gameshow sponsored by P & G.
The advertising boom of yesteryear will forever be associated with the
credit boom. Just as the values of that economic system are now
discredited, so to will be the values of the marketing and adv...
Not only are we trapped in the worst recession in living memory. But
behind all this lurks a horror even more shocking; the entire
marketing/advertising-economic model of free enterprise, rugged
in...
For thirty years at least there has been a well researched, well
documented communications technique that proves, beyond a shadow of a
doubt, that interactive communication, properly executed, is fa...
Just how out of touch are these people?
In America it would seem totally out of touch. A fine and outstanding
example of that is the fact that the automakers were flying into
Washington DC with ti...
The real problem is a total lack of understanding as to what
communication really is plus the fact that the entire marketing
community is still confounded by ROI and accountability. We are all
sear...
The professional role of Marketing and Advertising Management has been
undermined by the total lack of true accountability and other problems
that link this management to the short-term interests of...
Games remain one of the biggest untapped opportunities for marketers,
for the simple fact that they are, indeed, engaging interactive and
entertaining. Well-conceived games require users' active att...
As marketers embrace the richness of new advertising avenues outside of
the traditional TV format, the TV industry is working to address
marketer's issues related to ratings and the changing TV land...
On the client-side Marketing and Brand Managers must involve and lead a
team of colleagues who have the responsibility, vision, understanding
and commitment to engage in a media-agnostic planning pr...
Two of the most important catalysts for the development towards a more
analytical approach to the marketing function are on the one hand the
transformation of the mass media from analogue to digital...
The huge sums broadcasters pay to land programs and presenters are an
indication of the weakness of the media. For example Channel Five paid
£300m over 10 years to land the Australian soap “Neighbo...
The sad fact is that within the advertising industry the old (bad) way
is invariably the comfortable option for most advertising people. New
ideas have to be imposed or they will never be implemen...
News of this little racket came 24 hours after ITV was fined £5.7
million for conning £8 million from telephone voters to top-rated
shows. It also emerged that a British Comedy Award for presenter...
However, the latest study showed that viewers react negatively to
interruptive TV-style ads, and attempt to skip them wherever possible.
And if they are doing that surely that must be true of regula...
....to the advertising business!Now the accountant is turning to Hollywood at a time when people are
beginning to wake up to the fact that one way passive advertising is no
longer working. Theref...
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