Pioneered interactive marketing communication some twenty five years ago, have produced interactive "Events" in Japan;USA;UK;Australia;Singapore and was responsible for producing the worlds first regularly scheduled Interactive TV Gameshow sponsored by P & G.

Advertising works because the days are numbered for TV ads dominance…but they don't know what to replace it with! Advertising works because the correct model of communication is totally ignored by th...

The rising blizzard of commercial messages sweeping through TV shows and other traditional and non-traditional communications channels, has become a blinding, deafening force heavily cutting into the ...

This is all so strange, we are talking here about an unproven medium, where any number of well respected people have voiced opinions as to the appropriateness, or otherwise, as to using the Internet a...

Consequently, the power of the creative is diminishing. And why is this a good thing for clients and their customers? Because, very often, these creatives have been the ‘barnacles on the bum of progre...

Then, when you get asked, "Who’s running your business?" you can honestly reply, "My customers through genuine interactive programmes!" and earn major brownie points! Because the problems with the cu...