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PREMIUM AUTHOR'S PROFILE


Paul Ashby
Writer

Premium Author Paul Ashby

Weston-s-Mare, North Somerset, England

Employer:

Personal Web site:

Memorable Quotes:

"Increase the chance of your lottery numbers being chosen, lose your lottery tickets half an hour before the draw".

Brief biography:

Pioneered interactive marketing communication some twenty five years ago, have produced interactive "Events" in Japan;USA;UK;Australia;Singapore and was responsible for producing the worlds first regularly scheduled Interactive TV Gameshow sponsored by P & G.


ARTICLES BY PAUL ASHBY


The Internet is not an advertising medium, people log onto the Internet to go somewhere, not see advertisements!
How much longer can Clients go on paying $3 million for a 30-second spot that doesn't wotk?
The problem is not the medium, neither the Internet not conventional media have been proven to be very effective a selling prodcts or services!
Only interactive marketing communication will provide clients with the necessary communicaion and feedback necessary for effective marketing to take place.
It is high time we embarked upon a thorough examination as to the efficiency of our current marketing and advertising programmes and to install convincing evidence as to the accountability of these pr...
It is said that Edward Bernays taught corporate America and the Federal Governmen to lie, his spirit lives on today!
RBS – which axed 15,000 jobs following the taxpayer bailout – also continues to sponsor Britain’s No1 player, Andy Murray, and the bank backed the British Open Golf Championship at Turnberry last ...
Together with the fact that confusion is good business because when consumers are confused Marketing experts, advertising gurus become indispensable, nowadays the only way to avoid marketing/...
It is essential that we try and develop more effective ways of "mass" communicaton, certainly Interactive Communication is the way to go because it is proven!
Marketing can baffle the most intelligent people, that is most understandable, for a start, making large marketing investments accountable is a very inexact science.  They rely, to a unnerving de...
Measurement, instead of being a powerful enabler, is becoming a source of tension, particularly when viewed through the lens of the false construct above. If agencies embrace, lead, drive, inte...
Recently Heinz went on record to say that "Traditional advertisers are flexing their muscles by seeking 'Pay per Performance' deals saying media pricing has to be more reflective of actual sales."...
Your customers do not trust your advertising any more...so stop wasting your money!
The dirty little secret of modern advertising is that the models created by media and advertising agencies said almost nothing about accountability. The defunct advertising and marketing bodies today...
Where have we seen marketing experts fail? Well, where do you want to start? How about in the world of high finance, where thousands of bankers and economists, in the public as well as private sec­t...








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