Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates.

A new look can breathe new life into a firm, get members and staff excited and is a fantastic way to kick-off a marketing initiative. But when moving forward with the project, there are certain things...

Want to make your website’s attorney bio section stand out? A few legal marketing tips to keep clients reading…

Legal marketing is a learning process for everyone, but there are a few lessons you can learn right in your office. Though they may not be as experienced when it comes to cases, law firm associates ca...

Neither the budget nor inclination to hire a marketing consultant? Here are six tips for being you own best legal marketing coach.

The ins and outs of working with a copywriter on your legal marketing materials.

Even if your budget is tied up elsewhere, there are many things you can do to further your marketing efforts without spending a dime. I always tell my clients that there are no excuses when it come...

A large part of successful legal marketing is simply getting your name out into the public arena. From articles to speeches, it’s a great way to gain name-recognition as well as establish yourself as ...

Whether it’s other attorneys or staff, their help, encouragement and ideas are imperative to business development success. Here are a few of our best tips for getting other members of your firm to joi...

These days it’s easier than ever to use the power of the web to take your business development to the next level. Between articles, social media and more the path to becoming a Microcelebrity i...

For attorneys, navigating a web presence can be tricky, especially when it comes to article placement and directories. Throwing articles out into the blogosphere won’t draw in clients; the key lies in...

From team building to corporate culture, retreats give you a captive audience for the firm’s internal business, making it a perfect time to discuss an often ignored part of your business—marketing.

The 3-4% of gross revenue I recommend as a marketing budget? If that seems like a lot, it is. It’s not limitless, however. Yet many highly respected firms squander marketing money by the truckload…oft...

Even though existing clients are a prime source for new matters and referrals, by no means should you neglect your prospecting for new clients. The key to expanding your client base is to think in ter...

As a firm leader you must run your firm more like a business and less like a fraternal profession. Firms that embrace the corporate model and the marketing culture that drives it are the ones best pos...