Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates.

The act of joining a group is not just a matter of putting your name down on the membership roster. It needs to be a well though out process…one that delivers strategic benefits down the road…and that...

When it comes to business development, picking the low hanging fruit is easy, uncomplicated, and a fast way to results. That’s a lesson that some people forget – that beyond your own clients the first...

For many people, the first impression of your firm will be your business card, making it a cornerstone of building your brand. Though small, business cards can pack a lot of information, the most impo...

It's a fact... satisfied existing clients are your best source of new business. It takes five to seven times more effort, time and money to generate a new matter from a new client than from an existin...

Your current and former clients are easy to reach, easy to talk to, and your fastest path to results. Because they can provide additional business and, when extremely satisfied, an excellent referral ...

Don’t wait for opportunity to find you… create your own.

By following a few simple guidelines and thinking of your biography as more marketing tool than resume, attorneys can create a powerful message...