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Brief biography:
Penny began her career in the publicity, book marketing, and literary field over ten years ago. During that time she has been an author, publicist, freelance writer, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Her own company, Author Marketing Experts, Inc. has developed and implemented countless marketing and publicity strategies. Her clients have been featured in USA Today, The Wall Street Journal, National Public Radio, MSNBC, Something You Should Know, The Heloise Show, many others.
Penny's diverse background enables her to bring a multitude of talents to the table and as well as a myriad of marketing techniques. In February of 2001, Penny began instructing the “Get Published Today!” workshops. These groundbreaking classes are the first to be offered anywhere in the United States and focus on teaching authors about their publishing options. She has been featured on KUSI TV-9/51, The NBC Morning Show, The Fox 6 Morning Show, KNPT Talk Radio in Oregon, Fox Talks KGWY in Wyoming, 760 AM KFMB The Internet Show, Book Nook, Mix 95.7 in San Diego, KFNX in Phoenix, KMZY in Hawaii, and many more. Copies of these programs are available upon request. Penny’s innovative marketing strategies have been featured in Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She also Editor for the e-newsletter "The Book Marketing Expert" which has a subscriber base in excess of two thousand. Penny successfully authored her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign it soared up the ranks at Amazon.com and held the #1 spot for three months*. Her second book, No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Rowse Reviews says "…one of the ten best marketing books of 2002!" Her most recent book, From Book to Bestseller will be released in 2005. *best selling book within San Diego
A big part of my job as a book marketing specialist is to help people create something they can actually market: a finished book. Many of us have ideas aplenty but not a clue how to get them down...
If you can get into a good blog that's seeing a lot of traffic, you can really start to gain some exposure for your book.
Sketching out your book marketing campaign will also give you a chance to see what’s been leveraging you results and what hasn’t.
Ok I admit it. I'm a ... We live in shorts, we dine at juice bars and our politics are nothing short of, well, a ... movie. If you've been shaking your head ... how someone with a
Have you ever dreamed of selling your book to a large ... A sale that would register several thousand copies of ... product on the book sale meter? What's that? You've never though
In a world ... with ads, business owners are ... for a way to rise above the "noise" of ... and bring ... flocking to their door. One way to do this is by writing a book. Too
How many of you have spent hours or days toiling over the title for your book? My first book, The ... was renamed probably six times before I stayed with the current title. Naming your book c
It's one thing to write a book, it's an entirely ... thing to write one that's a ... viable, ... product. Ensuring the success of a book is ... even the biggest ... hav
These days, there are several ways to get your book ... You can get an agent and go the ... route, you can ... or you can take ... of a new form of ... called "pr
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