Peter Kohar is the author of www.YourSuccessfulDating.com

 Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique soluti...

Address every issue that could be a concern. Begin with a list of every reason why a prospect doesn’t buy. He may want it, need it, even crave it -- and be quite capable of paying your price. Yet stil...

As an  early read, the P.S. works to  compel the prospects  to delve deep into your letter. As a wrap up to your pitch, it’s a driving force in motivating prospects to click through to the order page ...

Touch on the key issues in your prospect’s life. Use picture words that trigger strong mental images and tug at your reader’s desires. Add feeling to your message and give your audience the solutions ...

Guarantees, added incentives and, definite deadlines give an added sense of urgency and importance to your headline. A guarantee offers immediate backup for any claim stated previously. You still need...