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Peter Lawless

Premium Author Peter Lawless

Greystones, Co. Wicklow, Ireland

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Is your company ready to grow to the next level? Do you require a business growth specialist in Ireland with particular expertise on sales, marketing and business development? As execution focused sales and marketing experts, we help you get more sales leads, close more sales & increase your profit.



ARTICLES BY PETER LAWLESS


Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarant...
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that...
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant adve...
Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most busines...
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany Ė I felt I was now ...
Ok, so you have your marketing message sorted now. You are speaking about what your prospects want. It is clear that you have a competitive advantage, and what you are offering presents great value. Y...
You know what your products do and how they do it, but do your potential customers know? Do they know what your solution enables them to do? And most importantly do they know how to put a value on it....
What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? What grabs your attention? The answer is a common sense answer! So how c...
Do you want to have qualified leads, pouring in? What would that do for your business? How many leads do you need to achieve the goals you set when you started your business? How long will your busine...
Pretty powerful combination you might think. What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons? He would not have had a hope! That is what dynamic imagery...
We all know that Eskimos primarily use snow to build houses. How then could you sell them more of something, which is abundant and free? But what if you had a type of snow that did not melt in the sum...
No matter how great your product or service is, if you don't have people using and buying what you produce, you go out of business. So how do you set up an efficient sales and marketing machine, on a ...
By knowing the answer to that question, you will discover how to multiply your profits. Let me ask you another question, if you knew who they were would spend most time with them? Now be honest, have ...
Good sales people are naturals. They just get on with the job, their customers love them and they keep bringing home the bacon. But what is it that they are doing right? Do you know? Can you pass on t...
So why do so many business owners and sales people alike, have problems securing the deal with a hot prospect. This article helps you unlock your magic code, to securing far more business at sales m...








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