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Rick Costello
The Web Site Profit Doctor

Premium Author Rick Costello

Chicago, IL, USA

Personal Web site:

Memorable Quotes:

"Increasing the percentage of Web Site visitors who buy and inquire"

Brief biography:

Rick Costello, The Web Site Profit Doctor is a Chicago Area Web Designer and Internet Marketing Consultant who provides Web Site Help services that result in increased eCommerce revenue and more captured sales leads.

Services range from basic Web Design to complex Web analytics & Search Engine Marketing.


Always optimize for conversions before making heavy traffic building investments. Driving more traffic to a Website lacking the ability to convert its visitors will only results in more missed opportu...
Which should you do first: drive traffic to your website or optimize for visitor conversions? Both scenarios are a bit of a catch-22.
You have a sales meeting and arrive early. When she arrives, you extend a hand to greet her. She gives you a once-over, turns around, heads for the door, and quickly walks out.Here's why ...
A person searching for "widget polishing service" is most likely in the market to buy that service. Online search positioning can be deployed two different ways: Pay-Per-Click (PPC) advertising and or...
In last month's article we looked at two marketing channels used to drive Website traffic: Pay-Per-Click (PPC) and organic Search Engine Optimization (SEO). This time, we'll break down organic optimiz...
For this article, we look at the best high-traffic search engines and directories to submit your Web site, as well as a recommended submission order, and the associated costs of each.
Measure Website effectiveness to help track advertising ROI, success (or shortcomings) in accomplishing Website objectives, as well as the impact of incremental website changes.
Reading their technology company proposal jargon and acronym overkill reminds me of an old high school prank my friends would play with the fast food restaurant. Here's what they did ...
Blasting out to a rented email list not a numbers game. It's absolutely critical to understand this or you'll spend too much money per acquisition, or simply be throwing money out the window.
Ultimately replacing your "information only" Websites with a profitable business applications, we'll look at 7 cost-reducing objectives.
Continuing towards replacing those "information only" Websites with profitable business applications, we look at the final 3 ways to reduce company costs.
A simple and cost-effective method for researching roles and responsibilities of your target market is to review online job postings and resumes. It's amazing what you can learn from these well-hidden...
Let's take a closer look at analyzing a competitor's Unique Selling Proposition (USP), entry page download time, communicated credibility and how these elements affect a visitor's buying decision.
When applying Steven Covey's second habit, "begin with the end in mind," to the Web design process, we gain a roadmap to our desired results.
A good Web site is one that constantly exceeds its targets and expectations. If a site does not have any objectives or expectations, then the interpretation of "good" is just opinion.

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