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BASIC AUTHOR


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Contributing Writer

Basic Author Robert F. Abbott


ARTICLES BY ROBERT F. ABBOTT


"Do it!", "Do it now!", or "Do it because..."
Whether you're a manager, professional, or entrepreneur you need to think ahead. When you do it in a formal sense, it's called it planning, when you do it informally it's something like speculating.
"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog wi...
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?
What's a gift mean? If you're like me, you probably focus on the giving and the getting.
There was a time in my life when I sold life insurance. Well, to be frank, I tried to sell life insurance. With little success.
How do you, or would you, communicate in a chaotic environment?
I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.
Usually, we're most interested in communicating outwardly; getting our messages out to others. But finding ways to hear what's going on around us can be just as important.
The need to get people in an organization to pull together comes out often in discussions about communication.
The senior flight attendant on the WestJet flight was starting the routine safety talk: the bit about flotation vests and emergency exits that we ignore at the beginning of every flight.
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution: the post office.
As you likely know from personal experience, the value of email has been greatly tarnished by spam, unsolicited messages, online junk mail. So, many subscribers and would-be subscribers care very much...
Over the past few weeks I've been developing plans for a communication project, a media relations campaign.
When subscribers’ email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization option...








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