ARTICLES BY RON SATHOFF AND KEVIN NUNLEY |
Like us, you probably get stacks of junk mail and loads of emailmessages every day. Many of these marketing materials arewritten by top writers and sent to vast audiences at greatexpense.Because compa...
Most of us run our businesses by gut feeling more than we like toadmit. We can tell a product or service is popular from thesales figures, but we have to go on intuition to tell you WHY itis selling w...
When one survey asked women what they liked best about the manof their dreams, most replied "he makes me laugh." We don'toften think of laughter as one of life's most importantnecessities, but it is.P...
No matter how large or small your company is, you could benefitfrom more experts selling your product or service. Hiring andtraining an in-house sales force is much too expensive for manysmall busines...
Ever wonder why magazines and newspapers always feature lettersto the editor? Have you noticed most radio stations air phonecalls from listeners? And what about those person-on-the-street interviews t...
Your marketing needs two advantages to succeed. It must getattention and it needs to be cheap enough to fit your budget overthe long haul. Marketing that blends in with ads around it or istoo expensiv...
Are your sales coming up a little short these day? Retailsales, Internet commerce, and business-to-business suppliersare all having problems matching their stellar performancesof previous years.When e...
Wanna improve profits? Need to make more money? The first stepis to find more people who are interested in what you sell.You could go door to door. You might call all your pastcustomers for tips on wh...
Every business needs a web site. We used to say that to businessowners and get strange looks in return. "Why do I need a website?" the manager of a pizza restaurant once asked.Of course, we now see a ...
The telephone is probably the most personal and powerful sellingtool ever invented. You can reach almost anyone anywhere in theworld in a matter of seconds. You can be helpful, personable,and immediat...
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