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Ron Jacobsen
Marketing Research Advocate

Premium Author Ron Jacobsen

Greenwich, Connecticut, USA


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Ron Jacobsen writes for Civicom - a global leader in supporting the marketing research industry by facilitating IDIs and focus groups.


The best thing is that since mobile research is booming, it's so much easier to reach out to the netizens who love to pin, repin and follow.
Qualitative marketing research uses different kinds of tools in order to achieve certain research goals and mystery shopping is one of them. It enables the business to get valuable information on cons...
 Smartphones specifically have begun to replace PCs in terms of internet and email usage time as people find it more convenient to be able to browse the web via their mobile smartphones as they go abo...
 There are many ways to do qualitative research, but before choosing the means to do a qualitative marketing research, there are some questions that can help determine which could be the most effectiv...
 In marketing research, it is common to form focus groups. These groups must meet at regular days and shall have different topics to discuss. Now, in our technologically advanced era, the website is b...
 Traditionally, the methods of marketing research involve interactions with respondents in person and most of the time it would seem too tasking, very time consuming and more often than not, seem less...
 Qualitative marketing research is a means used by companies to satisfy one common aim – more business. This method of sheds light on decisions stem from emotions that help predict future trends, dema...
 Technology is advancing in a pretty big way. In the last century alone we have experienced technological innovations and inventions that could have only been dreamt about by those of old.
 Digital media has given birth to many new forms of customer research. Many businesses are now embracing the many new methodologies and we have seen how the marketers have adapted the digital methodol...
 When people hear the term mystery shopper they think of people that visit stores and fast food chains like regular customers but are actually hired to critique the way the employees would handle thei...
 The consumer is the most important factor in any organization. It is the consumer that provides the resources of any business. They provide the means to allow a business to grow and develop.
 Mobile Phone Users have been on the rise and even more so now that the Smartphone era has began penetrating mobile market. In 2011, Business insider has reported a staggering 835 million smartphone u...
 With the growing number of people going mobile through broadband and wifi services through their smartphones, tablets and many more devices it is undeniable that researchers should start taking advan...
 With the emergence of credit cards, Paypal and many other forms of digital methods of payment coupled with the “Online Showrooms” such as e-Bay, Amazon and many more people are now being seen to shop...
Qualitative research methods can and will vary since the backgrounds of research participants can be very diverse. The many methods researchers use to gather the information may also vary depending on...

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