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Basic Author
Contributing Writer

Basic Author Rusty Cawley


All news ... need ... experts to help them explain issues, events and ideas to their ... A truly valuable expert is hard to ... how to become one and thus raise your value
When the great ... general Hannibal was just a boy, his father forced him to declare his undying hatred for Rome. After his father’s death, Hannibal used that rage to propel him in a lifelong
There is a major ... between making news and “making the news.” It is the ... between a shotgun and a ... can “make the news.” They can entice a morning TV crew to take vi
At the core of PR ... is the ... "What makes a story ... If we cannot answer this ... then we have nothing to guide us in the ... of story ideas.At first, the concept
The whole point of PR ... is to use the news media to attract new clients and ... So doesn’t it make sense to get the most out of the ... that you ... are seven ways to d
The first rule of PR ... is to approach ... as ... out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think
Always ... A ... is nothing more than a ... ... (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his ... hi
There are few better ways to attract new clients and ... than by becoming known as an expert in your field. And the fastest way to ... your ... is by writing op-eds for ... m
The right time to create a fact sheet is any time you need to ... a reporter on a complex ... don’t mind ... they just don’t want to think too hard. They simply don’t have t
There comes a time in the life of almost every ... its honesty, its ... and its health ... by attacks from the news ... these attacks are well ... ...
Walter Winchell was the most ... ... ... of the 1930s and 1940s, a time when ... were the most powerful media in the world. He rose from ... as a ... ...
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all ... it Cawley’s Theorem of Media ... All ... secretly believe they will someday
... is the secret ... that can turn your story from one that the media ignore to one ... want to own.But ... must be chosen wisely and ... Not just any ...
Imagine: What if today’s American TV news had been there to cover D-Day, June 6, ... morning, this is Peter Jennings at ABC News in ... with this special report. The War ... is co
There are only two times to write a press ... first is when your story is so big that your only real problem is finding a room large enough to hold all the ... who want to attend your pr

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