Sally Saville Hodge is president of Hodge Communications, Inc., specializing in strategic public relations and marketing communications for businesses, entrepreneurs and professional associations. Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. Subscribe today to Communic@te! our free bimonthly e-newsletter and get a free special report: “Using Buzz To Create a Groundswell For Your Business.”

Press releases are no longer an important tool for PR practitioners as they once were. Although there are some exceptions, the reality is that the press release is pretty much dead as a piece of the s...

What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? This article offers some good rules of thumb to determine if you have a news angle wor...

Most people think of PR as the practice of sending out press releases and skip over the many other tools and tactics available. Through this article, you’ll learn the 5 W’s of bylined articles and how...

A PR plan will help you bring focus and structure to your PR program and is essential to ensuring you’re on track with not just the tactical details, but with your organization’s overall business goal...

There’s a lot to be said for the value of editorial side coverage, but you can’t count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage y...