Sandra is the publisher of "Success Strategies" - a free weekly email newsletter designed to teach small business owners how to create marketing systems and better leverage themselves in order to reach their business and life goals.
She is also a contributing author of "Power and Soul: 42 Successful Entrepreneurs Share Their Secrets for Creating the Business and Life of Your Dreams" (April 2007) and her articles are regularly featured on countless sites across the Web.
Get Sandra Martini's FREE "5 Simple Steps to Putting Your Marketing on Autopilot" e-course/audio mini-workshop and her FREE small business success how-to tips at www.SandraMartini.com.

Quite simply, many business owners are implementing just for the sake of implementing and being busy. They've no idea HOW to strategically implement. So what should you do if you're in this rut, and l...

Included with the current social networking and Web 2.0 craze is a resurgence of the concept of "social currency".

It wasn't long ago when a friend asked me what I was tolerating in my life. Tolerating? Me? I have a husband I adore and who adores me, 5 fabulous pets, a house we're comfortable in, supportive friend...

In preparing to design and write my new website, I visited hundreds of other sites to get a feel for what I did/did not want. For example, "squeeze pages" are all the rage these days. You know, those ...

We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be r...

It’s that time again. You send out invoices and sit and wait, and wait, and wait for your clients to pay you. Sometimes it’s a matter of cash flow on their end, sometimes they are just too busy and fo...

Ezine list to work for you.

Make your email address and signature so it can not be mistaken for anything but a professional business.

How to make your business busier when other things are slowing down and costing more.

There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you...