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Scott Perreault

Premium Author Scott Perreault

Minneasota and California


Personal Web site:

Memorable Quotes:

Winning isn't everything, but wanting to win is.

Brief biography:

Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.


Passing ballot initiatives in a strong economy is no easy task, but in a weak economy it is a serious challenge for government which must continue to repair and advance. There are three items required...
Is the Internet or the Telephone the best way to conduct a political poll?
With the massive political media budgets being unleashed on the voters, are the commercials actually persuading?
Radio stations are bombarded by political advertising during the last weeks of an election cycle. More often than not, a radio station commercial log is filled to capacity. Some political insertion or...
National, State and Local Candidates or issue campaigns need to reach out to voters in the most cost effect means possible. In 2008, Radio is the answer.
Tell them who you are. Tell them what is in it for them if they vote for you. Instill trust. Educate on where and when to vote. These are the four goals of a political commercial. Being lost in demean...
In most cases a vote will come with the donation. This is the real political capital. Every eligible voter has only one vote. Convincing them to spend the vote with your candidacy is the objective.
We sit in a chasm of sorts today. Reaching the thirty-five plus age group (the likely voters) is believed best reached with television. Apparently we did not learn from the last election, the power of...
The new approach to local elections involves websites, telephone robo calling and effective radio commercials. The important factor is the identification of a key issue and making it the lifeline of y...
The Republicans have done the Democrats a big favor by over using the “war” issue. Now all the Democrats need do is talk about the wars that need to be fought at home. The word “war” if properly deliv...
If you have a service tailored to the next generation of business growth, a flexible credit program is required for you Affiliate or reseller program to flourish.
Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter, the better quality of the commercial.
Radio Station Promos, liners and sweepers are not something you write because they are funny or creative, they are written because they fit the “big picture” concept of the station. Just like the musi...
The reality is that few stations ever “sell out” all the available air time every day and thus have room to air public service commercials. The fact is few organizations take the time to have a well c...
We can learn a lot from the most successful airline of the past decade. Southwest Airlines. Imagine, of all the places to take a risk in shifting from extremely professional and serious, to casual and...

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