Scott Van Dam is Vice President of Sales & Marketing for Waggware, a leading software development and consulting firm specializing in the Energy, Utility and Transportation sectors.

Scott has held previous roles at UPS Canada & the University of Toronto in areas of Marketing, product development, technology and ecommerce. Scott provides insight and experience on leveraging technology to transform organizations into leading edge organizations.

Setting goals is paramount to any major project undertaking, including  your CRM project.  Ensure you achieve the maximum return on investment that you desire by establishing clear objectives that can...

Achieving one view of your customer can be achieved by careful planning of a Customer Resource Management (CRM) strategy and deploying a CRM system.  The following checklist will allow you to consider...