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PREMIUM AUTHOR'S PROFILE


Scott Buresh
CEO

Premium Author Scott Buresh

Atlanta, GA

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Brief biography:

Scott Buresh, internationally recognized internet marketing authority and CEO of search engine optimization company Medium Blue, is consistently published and cited by influential industry publications and contributed to How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use (Brown, 2010), The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). In both 2008 and 2010, Medium Blue was honored to receive a prestigious American Marketing Association award. Medium Blue is an Atlanta search engine optimization company with local and national clients, including the Atlanta Humane Society, Afterburner, Inc., Oliver Wight Americas and DeKalb Medical. To see how we can help you achieve your online marketing goals, please contact us.


ARTICLES BY SCOTT BURESH


As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campai...
For too many people, including practitioners, search engine optimization has a very strict meaning - acquire rankings, leads and traffic from related keyphrases. However, less traffic from organic se...
As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaini...
However extensive your background or familiarity with search engine marketing may be, it's important to understand that while a good SEO company should require a contract for services, the firms that ...
A new technology, Dynamic Telephone Number Insertion (DTNI) has the ability to track website leads based upon incoming sales calls. Going beyond the limitations of most modern website analytics platf...
Developing a lead tracking strategy can help you or your search engine marketing company understand which channels of your SEM campaigns are the most profitable, and which ones are wasting your time a...
Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data ...
As a leading search engine marketing company, we use the very same methods to boost our results as our clients. These methods include not only online efforts but those of offline as well. Far too many...
There are several options to choose from when it comes to search engine marketing, and the company you select should lay out all the alternatives for your website up front. These include PPC advertisi...
The benefits of leveraging your company's existing assets are closely examined assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and...
A carefully crafted SEO campaign presents limitless beneficial marketing initiatives for your company, with recent research indicating that of all possible investments the marketing department can mak...
When it comes to search engine optimization strategy, there are basically two camps those who view search engines as adversaries to be conquered at any cost and those who regard search engines as pa...
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
Many ... ... that search engines can bring volumes of highly targeted ... to their website, ... at a fraction of the cost of ... ... ... these same c
Most ... don't take ... of search engine ... but few things on the Internet can be as ... A recent ... Research report showed that 80% of web surfers discover the








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