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Scott Perreault

Premium Author Scott Perreault

Minneasota and California


Personal Web site:

Memorable Quotes:

Winning isn't everything, but wanting to win is.

Brief biography:

Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.


After months of political campaigning come to a crisis point and the mad dash to the radio stations ensues. Do you enjoy listening to radio during the last week of an election? Exactly. An endless str...
The vast majority did not find the Robo Call negative. Most found them informative. A common reply was they felt “included” in the process. If a friend had received a call and they did not, it was con...
Rather than the candidate or candidate’s agency contacting the radio station, the contributor can make the purchase.
Having spent over twenty years in the radio and political industry, I am often asked how much radio should be budgeted in a campaign.
Everyone has a motivation for airing their political messages. Is the passion of your Special Interest Group's message a passion that can be sold to the general public?
In the typical political race, radio commercials are designed and implemented by persons who have spent so little time understanding the proper use of radio, that errors are made and money is often mi...
Time, energy, and money will be spent during the campaign. You owe it to yourself to find the answers. If you cannot afford the services of a research firm dedicated to political issues and candidate ...
If you are an observer of recent elections, one very different feeling has been surfacing during the past two election cycles. An alarming lack of confidence in polls and election predictions.
Because most passion is extreme at its core, the fine line between being an advocate or becoming a zealot is often crossed. When this point is crossed, we see extreme behavior and rhetoric. America is...
In over twenty years of consulting political races, I know that the our best chance of driving home the campaign message and encouraging voters to make a trip to the polls is with Radio.
A candidate enters the race as one person and exits as another. The goal is to be able find your soul when the battle is over.
It was an unexpected result. When the FEC required Candidates to support their radio commercials in their own words everyone moaned. Today a good radio commercial copywriter looks forward to creating ...
As a Director of Political Research, I would like to say that once all the numbers are in, reviewed and the candidate has developed a position, that the job is done. The reality is completely differen...
After years of complaining about the cost of political elections, the onus of blame is now centered on fundraising. As a political consultant with over twenty years of experience, I am a believer in t...
I know we all believe that every vote counts, but are all votes worth the cost?

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