Stephanie Meacham is an advocate of smart marketing and having fun. Combining the two is even better! Helping large and small businesses find affordable and clever uses for their inflatables is one of her passions. Because inflatables offer the complete package (a marketing "holy grail" if you will), they have been repeatedly proven to achieving exceptional results for those who use them. Visit Landmark at http://www.landmarkcreations.com today!

Let me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get n...

Outdoor events, in and of themselves, are special just because they take place outside.  What many event coordinators may forget is that outdoor events require special care in several areas to ensure ...

If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful.  Booths or exhibits that are all two-dimensional and the same height become inv...

When you’re coordinating a race or a sporting event and you need to get the attention of the participants, big and bold is the only way to do it. You can’t politely tap them on the shoulder and say, “...

Few marketing strategies deliver the giant-sized exposure better than advertising inflatables.  Here are 10 proven techniques you can use to pull in incredible amounts of traffic.

These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce.  What you need is a b...

Do you work for a gastroenterology practice, health product provider or cause marketing agency?  If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer...

Any way you slice it, custom inflatables are a perfect match for event marketing.  The creativity, emotional connection and enormous visual appeal they have pay off in more visitors wherever you exhib...

While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros conti...

Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc.  What you may not know, however, is tha...

Creating goodwill. Giving back. Celebrating your community. They'll travel home with visitors and serve as a repeated reminder of your organization or cause.

Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admiss...

Fairs, conventions, trade shows… events such as these have many things in common, but one stands far above the rest. They draw huge crowds. That means, in order to achieve success, you have to get not...