Steven Martin is the President of Business Solutions – The Positive Way an international business consulting firm that specializes in cost reduction, profit improvement and innovation for businesses. He is the author of the powerful business book Instant Profits: Making Your Business Pay which is written to help business owners and managers achieve business success. Instant Profits and other business resources are available at www.profitpro.us .

False profits can lead to business ruin.  Real profits are only one measure of business success.  Here are five warnings about false profits.