Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace – your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media.

To learn more about how you can achieve recognition, enhance your image and shine… visit www.shinecomms.com.au

Choose the right colours to wear to help reinforce your personal brand and let your true personality shine through.

To help you stand out and make your presence felt at work, why not implement a few personal branding strategies.

Public relations is an essential part of the marketing mix for your business. But what is PR? Is it publicity?

The power of the press can often make or break a business. But often people think that any publicity at all is better than none. Beware...your personal brand is at stake.

Word-of-mouth is a powerful publicity tool. You can create awareness of you and your business by knowing a few PR techniques. Publicity is a great way to build your brand.

Being asked to do a radio or television interview can be a daunting prospect. But if you prepare well and are aware of how the media works, the process will go quite smoothly.

Having a online presence with your own website is mandatory these days. But your website needs to be more than just an online brochure. Read tips on how to promote your website.

A strong personal brand can really contribute to building your profile and business. To pick up a few ideas on how to develop your PB read further.

Corporations know the power of packaging a product so the brand has appeal to the consumer. Often in business the package is the person. What does your personal brand look like? What message does your...

Can you say that you're a winner? Well I hope you have a winning attitude to life but one way to really shine and stand out is by winning an award. Even entering an award to raise the profile of you o...

Is dressing for success appropriate in today's business world? Does what you wear truly reflect your personal brand and the image you want to portray?

If you have the opportunity to be interviewed on television, then grab it, as it is very worthwhile and may help promote your product or service. But if you're not sure what to do or say, then take a ...