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Sue Currie

Premium Author Sue Currie


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Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace – your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media.

To learn more about how you can achieve recognition, enhance your image and shine… visit


Are manners and business etiquette still relevant in the 21st Century?
No point being in business if no one knows about it. You need to communicate what you do, why you do it and who you are. You need to blow your own trumpet through word of mouth publicity.
Your personal brand is important – it’s not just your company's logo that needs to look good – it's the people in an organisation that also represent the company brand. And often times that person is ...
You’d think with all the communication going on these days that we’d be getting tired of reading more material – but it seems in this “information era” we can’t get enough knowledge whether it’s throu...
Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through "word of mouth" promotion.
Do you think it’s easier to write an email rather than pick up the phone and have a real conversation? Well you’re not alone. When we’re busy working at our computers all day, generally alone, it’s ea...
Most of us are aware of how effective it is to raise awareness of our business through the media. Getting publicity can create profits. But there's more you can do to create awareness of who you are a...
 Are you busily working “on” the business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marcoms Manager to your job ...
Networking, cocktail parties and business lunches are an important part of our everyday working life. Being at ease in these situations and behaving in the most appropriate manner doesn’t always come ...
Building relationships with your public is public relations. One way to build connections and relationships is through networking. It is very effective personal PR and one way to reinforce snd let you...
Most of us are aware of the many benefits to having an internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it...
Learn some tips on how to write an effective media release that will help boost your profile through publicity and medi coverage.
Being able to stand out and deliver a compelling presentation will set you apart. Read tips to help you be a better presenter.
You need to think how you are going to present your business right from the start. What name will work? Are the business images saying what they need to? Is your brand communication clear?
Staging a special event from a simple boardroom lunch to a trade fair is one way to create awareness of your buisness and build your brand.

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