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Monday, June 4, 2012
 
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PREMIUM AUTHOR'S PROFILE


Susan Friedmann
CSP

Premium Author Susan Friedmann

Lake Placid, NY, USA

Employer:

Personal Web site:

Memorable Quotes:

“Susan was terrific! Her knowledge and skills as an exposition industry marketing ‘guru’ were right on target for our Exhibitor Advisory Committee meeting. We’ve been looking for ways to reinforce our ROI message to our exhibitors; Susan’s insightful and often funny presentation really delivered a host of creative ideas. Her marketing tips for exhibitors were a big help! We’re looking forward to inviting Susan back to future meetings.”

Jason McGraw
Sr. Vice President of Expositions,
ICIA/InfoComm

ARTICLES BY SUSAN FRIEDMANN


Money makes the world go ‘round. And when it comes to meeting ... money can probably get you whatever you want. However, few event planners have the luxury of an ... budget. Your boss may
Today, more than ever, the success of meetings relies heavily on the strength of program content and ... Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speake
The trade show floor is full of ... types of people with ... agendas. Some people have specific goals for ... the show; others do not. As an ... your ... and ...
Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting ... arose, you were well prepared with all ...
Your job as an event planner doesn't stop with the meeting in the company ... You may be called upon to organize an employee ... event, an awards dinner, a product launch, the ...
Walk around any trade or consumer show and you will be able to collect a bag full of ... ... or giveaway items all designed to promote. But look a little more closely. How many really
Whoever said that being a meeting planner was easy, lied! Rather, it should be ... under the tough and ... job ... But, along with being tough, it’s also fun, ... ...
Whenever a ... or ... ... the economy, ... ... look at where they can cut budgets. Without much ... the first to hit the block is ... ... followe
Meetings can be a total waste of time or a powerful and ... ... tool that solve ... ... ideas, promote team spirit and generate action. The results lie totally in how they
The key to great ... is ... But ... is a very inexact science that leaves room for a ... of errors to occur. The ... are 10 of the most common ... mistakes that e








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