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BASIC AUTHOR


Basic Author
Contributing Writer

Basic Author Susan Freidmann


ARTICLES BY SUSAN FREIDMANN


Set one foot on the trade show floor and instantly youíre surrounded by people. Tall ones, short ones, old ones, young ones. C-level executives are rubbing shoulders with corporate nobodies. Some rush...
Thatís what every company wants to be, especially now when stock markets worldwide are falling and threats of recession loom large on every horizon. Management is being urged to Ďcut the fatí. Many ti...
How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether youíre looking for strength training to i...
The world is suffering from a severe dose of Pottermania. Even if you donít have kids, itís impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell a...
Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about s...
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of ...
Five ... ... and How to Prevent Themby Susan ... success or failure of your trade show rests heavily on how well you market your event. ... when done right, can project a
Building Brand ... Through ... Susan ... ... is a basic ... concept that is designed to set your ... apart from the ... By using a ...
The best way to attract and mobilize more ... to attend your trade show is to bring a "show biz" ... to all your ... and at-show ... After all, you are in show ... In t








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