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PREMIUM AUTHOR'S PROFILE


Susan Friesen
Web Development Specialist, eBusiness & Marketing Consultant, and Social Media Advisor

Premium Author Susan Friesen

Abbotsford, Canada

Employer:

Personal Web site:

Memorable Quotes:

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” —Mary Kay Ash,

Brief biography:

As the founder, Susan brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University.


ARTICLES BY SUSAN FRIESEN


From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy—but only if you’re doing it authentically. Let’s look at three ways t...
Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. But are you really shopping local or just supporting from the sidelines?  The...
Search engine optimization is the process of attracting organic (free) traffic from the search results in search engines. If your business doesn’t appear high-up in the organic results, potentia...
Build good old-fashioned relationships with people! Show gratitude to those you appreciate and they will become the ones who will be your ardent champion and happily send new clients your way.
For many people, it’s time to start celebrating the most wonderful time of the year. So don’t forget to give your business website a makeover! Seasonal website branding is an ideal way to ...
How I learned a valuable lesson about compassion and what I learned can help you set yourself apart as a business leader in today’s economy by using empathetic marketing. It's all about putting ...
Entrepreneurs and small business often miss the mark when it comes to what customers want in a website. By truly listening to your audience with an empathetic ear, you can create a connection with you...
COVID-19 has affected economies, supply chains and retailers around the world. The retail landscape has shifted so your holiday marketing plan should as well. So as we head into the 2020 holiday shopp...
Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. Here...
If you have decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture but it can also be a stressful one. Here are 5 steps to starting an online...
Having a video marketing strategy is key to reaching your ideal customer. Video is an often-overlooked marketing tactic that should be part of your marketing strategy. Here are three steps to create a...
As a business owner, t’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy. By empathizing with your customers, yo...
As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers’ shoes to better serve them. People want brands to be more empath...
During this COVID-19 pandemic, visitors to your business website are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent the spread of co...
As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons. As we enter a “new normal”...








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