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PREMIUM AUTHOR'S PROFILE


Susan Friesen
Web Development Specialist, eBusiness & Marketing Consultant, and Social Media Advisor

Premium Author Susan Friesen

Abbotsford, Canada

Employer:

Personal Web site:

Memorable Quotes:

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” —Mary Kay Ash,

Brief biography:

As the founder, Susan brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University.


ARTICLES BY SUSAN FRIESEN


Are you aware of industry averages for newsletter open and click rates? How does your newsletter fair with this metric? If your rates have dropped dramatically or all along you have had less than stel...
A strong brand identity takes critical thinking and creative work. Once you've figured out the building blocks of your design, it's time to work with a designer to bring your brand identity to life an...
When you are building a business, one of the most critical areas of focus is creating a brand identity – that is, what your company is and what it offers the customer. It sounds simple enough, b...
Any business that sells something or provide a service will have competing companies and brands who want the same business. A must have is to make sure you stand out is by highlighting the ideas and v...
Finding your business niche is imperative. In order to truly succeed in the online world you need to stand out from your competition. Not only do you need to know your competition but have a defined m...
Instagram has become quite a player in the social media world and it is a great showcase for brand consistency and your message. Using social media these days is paramount to reach your ideal client a...
Do not forget Pinterest or Instagram when it comes to your social media marketing. Both have their strong points; however, studies have shown that demographics vary between the two. Please, enjoy this...
It can be very tempting to buy Instagram followers for your personal page, building an Instagram following can seem very hard. However, it’s not a good idea to buy your followers even though the...
With the saturation of sponsored posts on Facebook, many have turned to promoting posts on Instagram.  Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there...
Want to build an online store? Following these 3 proven success stories will dramatically increase your chances of success. Creating an online store is as easy as signing up for an account on any numb...
It does not matter how wonderful your products and services are, finding ways to encourage consumers to buy from your online store can be quite daunting. You have immense competition not just from lo...
Are you using or plan to use a eCommerce solution for your website? We’re you able to bypass some of the barriers in setting this up? If you have not implemented eCommerce, is it because of thes...
Finding remote employees and getting them on board is one part of the equation. Then comes the time to start managing them. How do we manage remote teams effectively? How to make sure they understand ...
These days, it’s no longer enough to offer high-quality service to customers when they’re patronizing your business. If you want them to come back, you must also find ways to actively inte...
It's a content war out there--only the strongest brands win. Here's how to join the mighty. Branding your business is one of the most important steps in building a company. It gives your company a uni...








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