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Susan Tatum

Premium Author Susan Tatum

Venice, CA, USA


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Susan Tatum, co-founder and president of Clicks ‘n Conversions is a recognized expert in business-to-business internet marketing. She helps software, information technology and BtoB firms acquire more customers at higher profits. She is a popular author and speaker, regularly publishes internet marketing strategies and actionable tips on the site’s blog. Visit for a copy of Maximizing Your Return on Remarkability.


A new or revamped website can deliver a tremendous boost to your bottom line – or it can be a big waste of money. Most business owners and even experienced marketers fail to consider all of the critic...
One of the most important goals of a business-to-business website is to capture visitors’ contact information. Yet there is a huge barrier standing in the way. It’s your web form. Chances are excellen...
If you’re like most business owners or marketers, you’re probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you’re missin...
At first glance, a marketing plan seems to be a no-brainer. Every text book, every do-it-yourself marketing program, every marketing “expert” will tell you: You’ve got to have one.  But do you?A marke...
As business owners and/or marketers, we’re all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it’s going to do to the busines...
In most business-to-business or complex sale situations, online lead generation will get you more good leads, faster and at far less cost than offline tactics. But you have to do it right.Here are fiv...
Want to know if your marketing program contains all of the critical components for minimizing costs while generating the largest number of high quality leads? Just take a quick run through this checkl...
By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not righ...
A recent survey conducted by research firm, MarketingSherpa, found that business-to-business marketers are shifting from offline to online marketing programs in record numbers. This is a good move.In ...
For reasons that are difficult to fathom, business-to-business website developers are frequently guilty of overlooking – or ignoring - two of the easiest – and most important – ways of ensuring a webs...
Business-to-business websites are now a critical part of the B2B marketing process and the demands on these sites have changed. It’s no longer enough to look good. A B2B website has to deliver measura...
You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention?Do you have a content plan for your site – or are you just serving up the same old st...
Most business owners and marketers know the importance of setting objectives and selecting appropriate strategies. Why then do so many business-to-business companies skip this step when they update or...
Carl owns a business software company and he knows he needs a new website. How does he know this? He’s smart enough to have noticed that his current site isn’t doing a very good job of turning visitor...
Worried about whether your B2B website is propelling you forward or holding you back? You’re not alone. A large percentage of business-to-business marketers plan to upgrade or replace their websites t...

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