Author of over 200 published articles, Tim Hawthorne is Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as 3M, Black & Decker, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose and Feed the Children. Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious "Lifetime Achievement Award" by the Electronic Retailing Association (ERA) in 2006.

Infomercials and short-form commercials have proven themselves effective ways to sell kids' products and to create brand awareness.

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DR agencies have years of proven response-generating techniques that traditional agencies are unfamiliar with.  General agencies are responding to this and entering the DRTV arena.

The Internet has become the newest consumer privacy hotspot. As it has grown, so too have the number of chances to defraud consumers and violate their privacy online.

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Direct response television commercials can be used for just about any type of product or service. In order to succeed in direct response TV and determine whether your product or service is right for t...