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Varsha Singh
Marketing Manager

Premium Author Varsha Singh

India

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I am a Digital Marketing Executive by profession. By education i am an Electronics and Communication Engineer. Having 1 Year Experience in SEO SMO & PPC


ARTICLES BY VARSHA SINGH


Retargeting is the way to go, and Facebook has exceptional remarketing capabilities. Take your digital marketing ROI to the next level & bulletproof your retargeting strategy with these 4 tips.
Self-served Data-led mobile programmatic user acquisition platforms with 100% transparency to acquire new customers and drive conversions
Retargeting ads target users, who have visited or shown interest in your products app, with ads on display networks across the internet.
 iOS push notifications are a great way to engage your users. Know about the engagement it generates when compared to android push notifications.
Customer Engagement Platforms can solve your issues when it comes to providing better user experience.Know the methods of maintaining a healthy relationship with your users and improve the customer li...
Mobile app user acquisition strategy requires going beyond demographics and leveraging audience intelligence. Read more to know-how:
Web push notifications work great when you are looking to scale up your marketing efforts and improve user engagement. Know the advantages of web push notifications in this article.
Android push notifications are one of the most preferred channels of communicating with users for many marketers. Know how to make them more engaging.  
App marketing doesn’t follow the traditional AIDA user journey in sales. We hope, this blog helped you in building a full-funnel marketing plan relying on Programmatic ads.
How different is CRO for app marketing ads as compared to other industries? Learn all the Conversion Rate Optimization Practices for Advertisers.
Mobile gaming apps are booming. Check this infographic, if you are looking for insights into mobile gaming. How you leverage this in your favor depends on the marketing plan to come up with.
Depending on the solution offered by the utility app, it can target almost every smartphone user. However, how your drive profit from it remains a task at hand. The steps mentioned in the article try ...
Web push notifications are messages from a website you receive in your browser. They notify users about sales, important updates, or new content. These are the clickable pop-up message that comes from...
Incremental lift gives an insight into the contribution of different channels in revenue/campaign performance that help in planning better 
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by includin...








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