Graduated from Shanghai Jiao Tong University in 2004 in Management Science (MA), with a Thesis in Retail modernization in China
Previously attended Beijing Language and Culture University - Chinese Language Studies in 2001.
First Master Degree from Ecole Centrale Paris
in Engineering - Applied mathematics, obtained in June 2001.
Working experience as a Business manager in the retail industry. Extensive expertise in communication, industrial players, real estate and financial advisory.

Partner in a early-stage startup in China, developed first clients and services: Adsmith - Brand consulting, PR and Advertising

In 2005 Establishs Labbrand China Ltd as a Brand consultancy in Shanghai. Presently CEO and GM of Labbrand China Ltd.

Area focus: CHINA.

Now that the Olympics have ended everyone is talking about the “China” brand and how the Olympics will affect it worldwide. Many assume that Chinese brands that have been present at the event wil...