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There's no doubt about it, traditional means of advertising continue to be effective tools to use in marketing your business.  Television and radio ads are effective strategies for marketing sales, new products and your business in general. Newspapers are less costly to advertise in and are affective in advertising what you want them to know about your business. The information age has opened up a whole new avenue for advertising that is effective for those people who enjoy finding out information through this media but don’t forget about promotional items.