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If you want someone to admire or like you, portray yourself associated with something that they love. Let’s take the example of coffee! For people who love coffee, it becomes an indispensable part of their lives. A mug of morning coffee becomes a must! If you want to befriend these coffee lovers, gift them a well designed coffee mug. This is the idea behind gifting usable promotional items to consumers and expecting to be on their minds for a long time.