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Though still in use, pop up advertising has lost its sheen as the finest form of online advertising after a real short span of acceptance. Pop up advertising has not disappeared from the web. In fact every other websites use pop up advertising to attract visitors hoping pop up advertising would be as effective as it was in the past. But is pop up advertising secondary? No way. Pop up advertising has flooded the online media and it made it feel that no other form of advertising is possible on the net. Pop up advertising has gained this much popularity because of its inherent capacity to attract our eyes. You also have to take an action at least to close the popup window.