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I recently looked into applying for web awards. I saw them as a way to convey credibility to my customers and prospective buyers. After looking through many sites, it turns out there are an extremely large amount of award sites to choose from, but how many actually run a quality system of rating? Anyone can rate a site and hand out awards so what makes one site more credible than the other? There are a few things to consider before you apply for an award or put an award on your site.