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There's a lot of really goofy information out on the internet about how bricks and mortar businesses, those businesses that  are sometimes referred to as a Mom-And-Pop business should market themselves on the internet. An entire industry has grown  up around the idea of, "Offline Internet Marketing." This is the idea that businesses that don't sell primarily on the  internet should have a presence (website, blog, Twitter, Facebook and on and on) and do some marketing on the internet.