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A team of negotiators can often bring a broader range of knowledge to the negotiating process than individuals can, and a team is often more creative.

When properly organized, negotiating teams are less likely to overlook important details, plan better, and think more broadly. Research indicates that negotiating teams set higher targets than individuals—but when faced with large risks, a team is more cautious. When selling an agreement internally to the rest of the organization, a team presentation is likely to be more persuasive than an individual's.