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Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known fact. However, too often leaders fail to see that creating high quality products, or delivering excellent services is dependant on people, not corporations. Individuals within your firm must be treated well and managers must be instilled with a caring attitude toward others in order for your business to function at its maximum potential. How can we expect our people to give customers good service if they are not given that from us – their leaders?