SEND THIS ARTICLE TO A FRIEND

Twitter is a microblogging platform that has taken the business world by storm. The purpose of Twitter is to post short updates (not to exceed 140 characters) about what you're doing at the moment, read the updates of others whom you're following, and comment and reply on what they're doing. As I became accustomed to posting regular updates, I began to wonder if I was missing a key business marketing strategy in the process.