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No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? One day damage control is bound to be necessary. It might be a lawsuit. Maybe an accident at your place of business. Or perhaps a labor dispute. Want it or not, a crisis will bring the media to you and thrust you into the spotlight. In dealing with the media during a crisis, here are 10 specific steps to follow.
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