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Jigoro Kano, the founder of Kodokan Judo once said, "consider fully, act decisively". This small bit of wisdom shows us the importance of a great strategy before we act. People in business today know that a good strategy is the key to success. That is the reason why many entrepreneurs and CEOs spend a lot of money for consultants. Even internet moguls need a great internet marketing strategy in order to succeed. Why is this?