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When you apply for a job, you have one chance and one chance only to capture your prospective employer's attention. In most cases, this is done using a cover letter. You should create a cover letter for jobs that you apply for via a resume. A well-written application letter is your foot in the door. It is your chance to show what you are made of and why you should get the job. Most importantly, it needs to capture the reader's attention and leave them with something to remember. Remember; there will be dozens of applicants vying for the same attention. Your letter should be attention grabbing.