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Many companies navigating the uncharted waters of the business world today are the result of the entrepreneurial spirit that has pervaded American culture sine the dot com boom of the mid nineties. For startups, the quick realization that bringing ideas to fruition requires more than good intentions can be a rude awakening. Entrepreneurs from all walks of life and in all types of industries are often sidetracked by inadequate preparation and a lack of understanding concerning the business side of doing business.