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I'd like to briefly discuss the concept of "resume targeting." This is the practice of customizing your resume for a specific audience. Targeting with resumes is the same concept as advertisers customizing their message to a particular demographic. Recently, many big brand marketers have started customizing their messages to make their commercials more interesting so people using TiVo don't fast forward past them and so they stand out from other commercials. For example, Mercedes Benz recently started running commercials in New York City where a couple drives first to La Guardia and then to JFK Airport. For the average viewer who sees a few hours of commercials a week, one that mentions two local places they're familiar with will stand out in their mind. The same goes for recruiters and employers who may receive hundreds of resumes a week. If they get one that's customized for their interests, it has a better chance of standing out.