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My wife, Christy, recently had to see a new doctor about a few questions she had. When she came home, I asked what the doctor had to say. She said that she couldn’t remember. All she could remember was that she liked him. If you work with people, the likeability factor plays a huge part in how much people want to work with or do business with you. That is, unless you impress them so much they forget what you had to say ...