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When we buy a cell phone, we expect to be able to use it however we like, right? We walk into a store, purchase a new cell phone, sign up to a plan, and we are on our way. Let's say for instance, we have a regular cell phone, and all of a sudden, we just want to switch carriers. We bought the phone, right? This should mean that we can do what we want with it. Wrong. We cannot do what we want with our cell phones unless we stick to the carrier we bought the phone from. Seems unfair, doesn't it? It does not have to be that way if you purchase an unlocked cellular phone.