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When DISH Network launched its first satellite in 1995, the potential for growth was huge, and grow it did. The company’s plan of becoming the leading provider of satellite television was set in motion. After its initial 100,000 customers, DISH Network today has more than 12 million subscribers all enjoying the great digital services it offers. The growing demand for their services resulted from the diversifying needs of its customers. As technological developments became more and more advanced, so have DISH Network’s services. Among its many services are interactive channels, international programs or channels and pay-per-view options.